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Robyn
Olsen Letters, principal of Opinion Studies,
has worked in the fields of litigation and consumer research
for more than 25 years.
Experienced in both qualitative and quantitative methodologies,
Ms. Letters is recognized as a dynamic focus group moderator
as well as a creative field researcher.
An
expert at designing and conducting cost-effective projects
among a wide variety of populations, Ms. Letters has held
numerous positions and participated in on-going projects
at Bodaken Associates, Trial Analysts, FTI Consulting,
USC's Annenberg School for Communication and the Los Angeles
Times. She has co-managed major projects for the National
Science Foundation, the Agency of Health Care Policy and
Research and the American Association of Critical Care
Nurses. She and her staff were the primary field coordinators
for a major multi-stage legal study that culminated in
the deliberation of 600 mock juries and the publication
of Punitive Damages: How Juries Decide.
Counted
among her long standing clients are jury consultants,
law firms, Fortune 500 companies, food and product manufacturers,
universities, service agencies, newspapers and retail
outlets. Ms. Letters is a member of American Society of
Trial Consultants, Marketing Research Association and
Qualitative Research Consultants Association.
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