Opinion Studies conducts qualitative and quantitative research projects including focus groups and one-on-one interviews as well as regional and nationwide telephone studies.

Projects are often designed to determine consumer reaction to existing products or services, to new product concepts or to proposed promotional strategies. Identifying marketing opportunities or potential problem areas are other common objectives.

Our extensive experience in facilitating focus groups, combined with our sensitivity to promotional and marketing issues, helps produce actionable results every time. Our questionnaires are tested and retested to ensure that they are as streamlined and focused as possible. Since the reliability of your data depends on the integrity of our sample, we pay close attention to our sampling techniques.

At every point along the way, from the proposal stage to completion, Opinion Studies strives to keep production high and expenses at a minimum.

To discuss your next focus group, personal interview study or phone survey, please call (805) 549-0367 or send an email to rletters@opinionstudies.com.